PROMOTION

Promotion is the most important aspect we have in making our business successful.  In today's world, we live in a social media driven state of mind.  Social media runs our personal and professional life.  In any business, "For example, Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning"  (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 46).  Some of the ideas we had for promotion is to do a commercial.  In the food and beverage business especially we as a business believe a commercial is the best way to promote the food truck.  Along with pictures, Vines, Snapchat of course.  We believe a commercial is the best way to portray the message we are trying to convey through the commercial, which is a traditional and authentic Ethiopian experience.  We are confident in the possibilities of adventure and inspiration.  We would like to be apart of peoples journey though it all.  "Research studies can be powerful persuasion tools; companies often use study results as claims in their advertising and promotion. Today, however, many research studies appear to be little more than vehicles for pitching the sponsor’s products. In fact, in some cases, the research surveys appear to have been designed just to produce the intended effect"  (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 130).  A good pitch to our customers is vital.