THE PITCH

"Such alternative media seem a bit far-fetched, and they sometimes irritate consumers who resent it all as “ad nauseam.” But for many marketers, these media can save money and provide a way to hit selected consumers where they live, shop, work, and play. Of course, all this may leave you wondering if there are any commercial-free havens remaining for ad-weary consumers. Public elevators, perhaps, or stalls in a public restroom? Forget it! Each has already been invaded by innovative marketers" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 397).

Come taste the traditions of what will forever be known as Mom's aromatic home-cooked Ethiopian dishes. The lunchbox memories inspired the birth of Ethiopian culture to be enjoyed by everyone. Handmade in small batches with all-natural ingredients and authentic spices, Taste of Ethiopia marries tradition with healthy eating and a hearty helping of soul.

In our food truck, we will be serving coffee as well.  The traditional way!  We will have raw coffee beans, and roast them in front of the customer for the ultimate experience.  The aroma will cloud the space until we grind the beans, and put it on the stove with the a traditional cast iron coffee pot. 

Week 5 EOC: Social Networks and Job Hunting

Facebook has become the main source for everything.  After Facebook came into the world, the world has changed in ways such as how we get jobs, shop, how we get our news/ media outlets, etc.  There are so many social media outlets right now that derived from Facebook or its aesthetics of connecting with people.  According to the book, "Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources. “It’s the value of having someone there who wants to talk to you about the product and the features,” says one brand ambassador. “It’s not really about sales; it is about sharing of information."  Right now, employers in the corporate industry are looking for individuals that put themselves out into the world with a professional demeanor.  If that person gets hired by a company, and doesn’t have a professional presence it could affect the company’s bottom line.  The article says, Still, “Facebook is making a dent. VMware Inc., a Palo Alto, Calif., cloud-computing company, hired its first full-time recruiter dedicated to working on social networks in November and is building a team of recruiters who will focus on social platforms.”  Nowadays, it seems like the only way to reach any sort of large mass of people is through social media.  A high profile company’s social media page is vital to what they are trying to portray to people.  It is easy, convenient, and so many people can be reached in a short amount of time.    

Works Citied:

1. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  

2. Light, Joe "The WallStreet Journal." Editorial. Recruiters Troll Facebook for Candidates They Like Aug. 2011: n. pag. Print.

 

WEEK 4 EOC: NEW PHONE APP

Being in the fashion world, I think of so many ideas as being apps on my phone.  My passion is to be a stylist.  I am a very hands on person.  I love touching garments feeling the materials and really immersing myself into the task on hand.  When I finish school, I would love to be a fashion editor at a magazine.  I think that is such an amazing way to inspire and reach others.  Magazines are so influential today, people go to magazine for basically anything nowadays.  I feel like being a fashion editor would be an amazing position where I can impact other people’s lives in a great way.  I wish there was an app that can show people how to know the business of being a fashion editor.  To have an app that allows you to give input the some of the decisions of magazines.  That way when I finish school, I am somewhat prepared for the position.  This app can teach someone the basics of being a fashion editor, finds and alerts that person for any potential jobs in their area, and gives opportunities for internships or job position at a magazine of their choice.  It is my hope for someone to create this app, because I really feel like there are so many opportunities for so many other areas in the fashion industry.  The fashion magazine industry is the one that is lacking the opportunities for newly college grads.  I truly think it could be tremendously useful with a lot of fashion bloggers that are really trying to making it in the editorial industry.