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Wednesday, September 2, 2015

DISTRIBUTION

"Distribution center is known as, a large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible"  (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing G10).  We will be operating our products through a distribution center, which is the biggest entity we have.  We have a fully operated service line equipped with all the highest quality machinery in the industry.  This will be a good turn around rate, because we anticipate higher than our breaking point revenue.  "Nations vary greatly in their levels and distribution of income. Some countries have industrial economies, which constitute rich markets for many different kinds of goods. At the other extreme are subsistence economies—they consume most of their own agricultural and industrial output and offer few market opportunities. In between are developing economies—which can offer outstanding marketing opportunities for the right kinds of products" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 79).  We know that we live in a country that has the ability to produce a high quality and volume amount of our products. 
"The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 56).

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