PRICE

In our business, we believe in sharing with our customers the freshest and most authentic Ethiopian meal.  All the products are all natural and cooked to perfection.  We add value to our products, if we believe in our products our customers will too. "To some consumers, “value” might mean sensible products at affordable prices, especially in the aftermath of the recent downward economic spiral. To other consumers, however, value might mean paying more to get more" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 14).  With the economy veering towards a healthier way of thinking and living.  We will price all the meals how it should be, and people will come for the experience not price.   
"In adjusting to the new economy, companies might be tempted to cut marketing budgets deeply and to slash prices in an effort to coax cash-strapped customers into opening their wallets. However, although cutting costs and offering selected discounts can be important marketing tactics in a down economy, smart marketers understand that making cuts in the wrong places can damage long-term brand images and customer relationships. The challenge is to balance the brand’s value proposition with the current times while also enhancing its long-term equity"  (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 27).