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Wednesday, September 2, 2015

PRODUCT

We believe that we are giving the best possible service and product to our customers.  It is a personal and authentic that we are sharing with our customers.  "Smart marketers look beyond the attributes of the products and services they sell. By orchestrating several services and products, they create brand experiences for consumers" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 7).  We give the best possible antibiotic free food to all the products are produced in the best professional kitchen and what we think is healthy for our customers.  "Product quality and improvement are important parts of most marketing strategies. However, focusing only on the company’s products can also lead to marketing myopia. For example, some manufacturers believe that if they can “build a better mousetrap, the world will beat a path to their door.” But they are often rudely shocked. Buyers may be looking for a better solution to a mouse problem, but not necessarily for a better mousetrap. The better solution might be a chemical spray, an exterminating service, a housecat, or something else that works even better than a mousetrap. Furthermore, a better mousetrap will not sell unless the manufacturer designs, packages, and prices it attractively; places it in convenient distribution channels; brings it to the attention of people who need it; and convinces buyers that it is a better product" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 11).




Antibiotic free chicken slowly cooked in a hearty onion and pepper stew, enlivened with a select blend of Ethiopian spices and Kibbeh, a deliciously seasoned olive oil. The perfect dish for any occasion...or no occasion at all.




 
Antibiotic free chicken slowly cooked in a hearty onion and pepper stew, enlivened with a select blend of Ethiopian spices and Kibbeh, a deliciously seasoned olive oil. The perfect dish for any occasion...or no occasion at all.







Peppery red lentils are slow cooked with a medley of imported Ethiopian spices. This fare is for the culinary adventurers of the world, sure to please with its' fiery but comforting kick.









Flavorful fresh collard greens are styled with cardamom, black pepper and ajwain. This low fat organic dish is a vibrant, soulful reinvention of the American favorite.

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