Week 5 EOC: Social Networks and Job Hunting

Facebook has become the main source for everything.  After Facebook came into the world, the world has changed in ways such as how we get jobs, shop, how we get our news/ media outlets, etc.  There are so many social media outlets right now that derived from Facebook or its aesthetics of connecting with people.  According to the book, "Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources. “It’s the value of having someone there who wants to talk to you about the product and the features,” says one brand ambassador. “It’s not really about sales; it is about sharing of information."  Right now, employers in the corporate industry are looking for individuals that put themselves out into the world with a professional demeanor.  If that person gets hired by a company, and doesn’t have a professional presence it could affect the company’s bottom line.  The article says, Still, “Facebook is making a dent. VMware Inc., a Palo Alto, Calif., cloud-computing company, hired its first full-time recruiter dedicated to working on social networks in November and is building a team of recruiters who will focus on social platforms.”  Nowadays, it seems like the only way to reach any sort of large mass of people is through social media.  A high profile company’s social media page is vital to what they are trying to portray to people.  It is easy, convenient, and so many people can be reached in a short amount of time.    

Works Citied:

1. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  

2. Light, Joe "The WallStreet Journal." Editorial. Recruiters Troll Facebook for Candidates They Like Aug. 2011: n. pag. Print.