THE PITCH

"Such alternative media seem a bit far-fetched, and they sometimes irritate consumers who resent it all as “ad nauseam.” But for many marketers, these media can save money and provide a way to hit selected consumers where they live, shop, work, and play. Of course, all this may leave you wondering if there are any commercial-free havens remaining for ad-weary consumers. Public elevators, perhaps, or stalls in a public restroom? Forget it! Each has already been invaded by innovative marketers" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 397).

Come taste the traditions of what will forever be known as Mom's aromatic home-cooked Ethiopian dishes. The lunchbox memories inspired the birth of Ethiopian culture to be enjoyed by everyone. Handmade in small batches with all-natural ingredients and authentic spices, Taste of Ethiopia marries tradition with healthy eating and a hearty helping of soul.

In our food truck, we will be serving coffee as well.  The traditional way!  We will have raw coffee beans, and roast them in front of the customer for the ultimate experience.  The aroma will cloud the space until we grind the beans, and put it on the stove with the a traditional cast iron coffee pot.