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Wednesday, July 29, 2015

WEEK 3 EOC: MAKING MONEY FOR GOOD

For this blog, I choice a wonderful jewelry line with a foundational roots.  This amazing company partners up with charities all over the world in creating a better life for the people. "For each charity collaboration, we create a unique collection.  Each jewelry piece is designed to symbolize what the proceeds from the purchase will help our charity partners fulfill."  Fortuned Culture is one company in its industry that gives back.  They give back to  certain countries such as, Ethiopia, Cambodia, Mexico, and Eritrea.  The Founder of the company, Azie Tesfai is a Berkeley University graduate that is empowered by helping children all around the world.  TOMS Shoes Blog sat down with Azie to learn learn more about her and her brand.  She says, "I come from a 3rd world country. I am Eritrean, my mom’s family who I am very close with is from Ethiopia and I spent a lot of time in East Africa as a child growing up and so I was very aware of poverty."  She started working in this charity in Ethiopia that was near her home and their meal program had gotten pulled and so they were having to educate hungry children and I knew that was just not going to work.  Everything started to make some sense, "Then something aligned for me that started bringing everything together. I had always made jewelry in college, it had always relaxed me and a girlfriend of mine had asked me to make her a necklace for her friend’s birthday."  Coming from the village country from Eritrea, Azie is definitely inspiration to so many people.  I thank people like her to look up to.  

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