WEEK 8 EOC: CREATIVE CONTENT

For this project, I plan to give my customers an authentic Ethiopian experience with traditional in scents, and visually with many textures and colors.  This food truck will be aesthetically colorful on the outside, to show the vibrant colors Ethiopian culture has.  The name of the food truck is Taste of Ethiopia.  In this food truck, I will be showcasing specifically the vegan side of our variety of different foods.  Our food will have lentils, greens, cabbage, carrots, and so much more.  It will also serve two kinds of beverages, one is an Ethiopian beer, and the other is a traditional Ethiopian coffee with the ceremony.  The food truck will have the aesthetic of urban, traditional, and welcoming.  Our food truck will be as long as a school bus, and it will have colors such as, red, yellow and green.  We will be having traditional Ethiopian scents throughout the day.  Outside the food truck, we will have four sets of traditional seating.  This seating will consist of a eating table that is made of straw, and short thick wooden chairs.  All of our waitresses and cooks will be wearing the traditional Ethiopian dresses.  We believe it will give the customers an authentic aroma.  We want our customers to have an experience when they eat our food, know they cannot get this kind of food or service anywhere else.   

Week 5 EOC: Social Networks and Job Hunting

Facebook has become the main source for everything.  After Facebook came into the world, the world has changed in ways such as how we get jobs, shop, how we get our news/ media outlets, etc.  There are so many social media outlets right now that derived from Facebook or its aesthetics of connecting with people.  According to the book, "Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources. “It’s the value of having someone there who wants to talk to you about the product and the features,” says one brand ambassador. “It’s not really about sales; it is about sharing of information."  Right now, employers in the corporate industry are looking for individuals that put themselves out into the world with a professional demeanor.  If that person gets hired by a company, and doesn’t have a professional presence it could affect the company’s bottom line.  The article says, Still, “Facebook is making a dent. VMware Inc., a Palo Alto, Calif., cloud-computing company, hired its first full-time recruiter dedicated to working on social networks in November and is building a team of recruiters who will focus on social platforms.”  Nowadays, it seems like the only way to reach any sort of large mass of people is through social media.  A high profile company’s social media page is vital to what they are trying to portray to people.  It is easy, convenient, and so many people can be reached in a short amount of time.    

Works Citied:

1. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  

2. Light, Joe "The WallStreet Journal." Editorial. Recruiters Troll Facebook for Candidates They Like Aug. 2011: n. pag. Print.

 

WEEK 4 EOC: NEW PHONE APP

Being in the fashion world, I think of so many ideas as being apps on my phone.  My passion is to be a stylist.  I am a very hands on person.  I love touching garments feeling the materials and really immersing myself into the task on hand.  When I finish school, I would love to be a fashion editor at a magazine.  I think that is such an amazing way to inspire and reach others.  Magazines are so influential today, people go to magazine for basically anything nowadays.  I feel like being a fashion editor would be an amazing position where I can impact other people’s lives in a great way.  I wish there was an app that can show people how to know the business of being a fashion editor.  To have an app that allows you to give input the some of the decisions of magazines.  That way when I finish school, I am somewhat prepared for the position.  This app can teach someone the basics of being a fashion editor, finds and alerts that person for any potential jobs in their area, and gives opportunities for internships or job position at a magazine of their choice.  It is my hope for someone to create this app, because I really feel like there are so many opportunities for so many other areas in the fashion industry.  The fashion magazine industry is the one that is lacking the opportunities for newly college grads.  I truly think it could be tremendously useful with a lot of fashion bloggers that are really trying to making it in the editorial industry.    

WEEK 3 EOC: MY DEMOGRAPHIC

I am a Millennial, I was born in 1987:

1. A person reaching a young adult around the year 2000
2.  More than 80 million Millennials worldwide represent a collective $170 billion in purchase power.
3.  Millennials want to create a positive impact on their community and the world through their work.
4.  The Millennial generation is a tech savvy, entrepreneurial, educated and independent-minded cohort that is driven to “do good.”
5.  They are actively reshaping advocacy, engagement, service and philanthropy on a scale that has never before been experienced.
6.  On the negative side, they've been described as lazy, narcissistic and prone to jump from job to job.

WEEK 3 EOC: MAKING MONEY FOR GOOD

For this blog, I choice a wonderful jewelry line with a foundational roots.  This amazing company partners up with charities all over the world in creating a better life for the people. "For each charity collaboration, we create a unique collection.  Each jewelry piece is designed to symbolize what the proceeds from the purchase will help our charity partners fulfill."  Fortuned Culture is one company in its industry that gives back.  They give back to  certain countries such as, Ethiopia, Cambodia, Mexico, and Eritrea.  The Founder of the company, Azie Tesfai is a Berkeley University graduate that is empowered by helping children all around the world.  TOMS Shoes Blog sat down with Azie to learn learn more about her and her brand.  She says, "I come from a 3rd world country. I am Eritrean, my mom’s family who I am very close with is from Ethiopia and I spent a lot of time in East Africa as a child growing up and so I was very aware of poverty."  She started working in this charity in Ethiopia that was near her home and their meal program had gotten pulled and so they were having to educate hungry children and I knew that was just not going to work.  Everything started to make some sense, "Then something aligned for me that started bringing everything together. I had always made jewelry in college, it had always relaxed me and a girlfriend of mine had asked me to make her a necklace for her friend’s birthday."  Coming from the village country from Eritrea, Azie is definitely inspiration to so many people.  I thank people like her to look up to.  

Week 1 EOC: GREAT CUSTOMER SERVICE

Customer service is the assistance and advice provided by a company to those people who buy or use its products or services.  All interactions between a customer and a product provider at the time of sale, and thereafter.  Customer service adds value to a product and builds enduring relationship.  This act is only one main aspect, and the most important product since each employee should be aware that each customer wants to be treated with courtesy and respect.  In the modern world, one of the biggest compliments a company can get is about their great customer service.  I had countless of great customer service experiences.  Working in retail, gives me a perspective on both sides of the spectrum.  I believe customer service is a complete and undivided consideration of another person.  Being in the fashion world, a lot of my experiences are in the clothing retail realm of things.  I remember on instance, when I went into TopShop, I was greeted right away.  A girl came up to me, and started talking to me.  It seemed like we had a lot of things in common.  I was very pleased at her graciousness towards me.  Instead of making small talk with me she stood there, and our conversation was so genuine.  I told her I was looking for a pair of denim, and I couldn’t find it in the store anymore.  She told me it was sold out.  I was so upset, regretting why I didn’t purchase it when I first saw it.  The sales associate was very accommodating, and I felt like she understood me.  I gave her my name and number to see if it could turn up in my size, even at another store.  Weeks had passed, and I almost forgotten about it.  She called me back to tell me that they now do have it.  It was actually shipped for me from corporate.  I thought she forgot about me.  I was so happy!  To me, I feel like that is genuine customer service.  Simply, polite.   

WEEK 1 EOC: My Voice

The iconic designer Rachel Zoe said, “Style is a way to say who you are without having to speak.” These words became engrained in my mind, from the moment I heard them. Mainly, because they embody the manner in which I live my life. I moved to the United States with my immediate family visas to live in the United States. The Ethiopian culture is quite conservative in all respects, including the manner of speech, dress, and overall behavior. Although my family was amongst the more modern with our cultural approach, there were still many instances where I felt the need to limit my mannerisms for the sake of my culture. I began to use fashion as my escape. Fashion became my source of expression, rebellion, and escape. I found that through my wardrobe I could play any character in any given day. I could be the glamorous fashionista with the ball gown, the cute and flirty girl going to the movies, or even the casual nerd ready for a long day at the library. Whatever it was, I was able to create my look every morning. As fashion was my escape in my early years of high school, it continues to be so now. Now, I barley have to say anything, my style does all the talking for me.