After much research, that are target market is everyone! Our target market is pretty simple, it is someone that likes adventure and traditional food. Preferably someone that is a bit young that likes street food with natural ingredients. "The marketing strategy statement consists of three parts. The first part describes the target market; the planned value proposition; and the sales, market share, and profit goals for the first few years" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 249).
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